COLD LEADS · LONG-TERM FOLLOW-UP · SINGAPORE
Follow up cold property leads until they're ready, not until you're busy
You text an old lead nine months later and he says, "Oh, I bought already." He was always going to buy. He just wasn't ready when you were following up, and when he was ready, someone else was in his chat.
Why good agents lose leads they already paid for
- Follow-up stops at week three. A closing, a weekend of viewings, a family week, and the follow-up quietly ends. The lead doesn't.
- "Any update?" isn't a reason to reply. A message with nothing in it gets read and ignored. A recent transaction in their town gets a reply.
- Nobody remembers who said "maybe next year". Notes live in your head, a spreadsheet and three chat apps.
How ORQADOS keeps every lead for life
- 1Answered in about a minuteYour AI assistant replies on your WhatsApp Business number, any hour, from the knowledge you load.
- 2Filed by what they wantNew launch buyers by project, resale and HDB buyers and sellers, past clients. Each category has its own programme.
- 3The first 30 daysA short programme of useful touches: the unit type they asked about, a fact about the project, timing, a district figure, a showflat or video invitation.
- 4Then once a month, for as long as it takesA market figure, a project update, a tip or a simple check-in. It continues until the lead buys, says stop, or you end it.
- 5The day they're readyThe moment they reply, the programme pauses and the conversation takes over. Your assistant offers a time your calendar shows as free and books it on their yes.
Respectful by design
Scheduled follow-ups go out only between 10 am and 10 pm Singapore time. First messages to new leads use Meta-approved WhatsApp templates. Anyone who says stop is never messaged again, even if they are imported again later. You see every lead's programme day, last reply and consent on one desk, and an 8 am digest tells you who replied.
Questions agents ask
How long should a property agent follow up a lead?
Until the lead buys, says no or asks you to stop. Many buyers and sellers act months after their first enquiry, so a follow-up plan that ends after a few weeks loses the leads that were simply early. ORQADOS runs a 30-day programme and then a monthly touch with no end date.
How do I revive old property leads?
Send something worth replying to (a recent transaction in their area, a project update, a policy change), keep it short, and offer one easy next step. ORQADOS can start your existing leads on a programme from a spreadsheet import. How automated nurturing works.
Won't monthly messages annoy my leads?
One useful message a month, inside sensible hours, with an opt-out that always works, is what most people expect from an agent they enquired with. The programme pauses the moment a lead replies, so nobody gets a scheduled message in the middle of a conversation.
What does it cost to message leads on WhatsApp?
Meta charges the owner of the WhatsApp Business number for template messages outside the 24-hour window. ORQADOS shows the rules in plain English. How WhatsApp pricing works.
Read next
See it on your own project.
20 minutes.
We'll load one of your projects, send your assistant a lead's question from a real phone and watch her answer, follow up and book it into your calendar. A conversation, not a sales script.