LEAD NURTURING SYSTEM · SINGAPORE
The lead nurturing system built for Singapore property agents
Most 'lead nurturing' is a reminder to follow up. ORQADOS nurtures: it answers the lead's question, files them by what they want, keeps them warm on a programme that backs off when they hesitate, and books the viewing when they're ready.
What a lead nurturing system should do for a property agent
- 1Answer first, within minutesA buyer who asked "is the 3-bedder still available?" at 11:47 pm wants an answer, not an auto-reply saying you'll be in touch.
- 2File by intent, not by sourceNew launch buyers by project, resale buyers and sellers by district, HDB buyers and sellers by town, past clients. Each needs a different conversation.
- 3Follow a programme, gentlyDay 1, day 3, day 14, day 30, then monthly. One check-in when a chat goes quiet. Never a second hard close.
- 4Respect consent and the rulesApproved WhatsApp templates, the 24-hour window, opt-outs that always win, Do Not Call obligations under the PDPA.
- 5Convert the moment"Thinking of walking in Saturday" is the moment. Offer to meet, check the calendar, book on yes, brief the agent.
Where your leads come from, and how they get in
| Lead source | How it reaches ORQADOS |
|---|---|
| Your website or landing page form | Automatically, through a small form connector. Filed by what they asked for; nurture can start by itself. |
| Facebook & Instagram ads (Meta Lead Ads) | Import the leads today (a spreadsheet takes a minute); direct intake from ads run through AdForge is in early access. |
| Google Ads | Automatically, via your form. |
| PropertyGuru, 99.co, EdgeProp enquiries | Import the lead list from a spreadsheet (a minute), or the lead messages your WhatsApp Business number and Chloe answers. There is no direct portal API connection today - we say so plainly. |
| Walk-ins, referrals, roadshows | Add them in the app or by telling your assistant on WhatsApp. |
| Your existing client list | Google Sheets import (read-only). Opt-outs are respected even if a contact is re-imported. |
What the programmes look like
Each category has its own programme, in your tone, inside your sending hours. A new launch buyer hears about the preview and gets the floor plan they asked for; a resale buyer gets listings that match the district and budget they told Chloe; an HDB seller gets a sensible read on timing from official resale figures. When a lead replies, the programme pauses and the conversation takes over. When a lead hesitates, the appointment attempt ends. When a lead says stop, they are never messaged again.
What you see
A Leads Nurturing desk with every lead, its category, programme day, last reply and consent state; the full conversation timeline; approvals where you want them; and a daily 8 am digest on WhatsApp of who needs you today. Team leaders see their own workspace and keep one knowledge pack that every agent's assistant answers from.
Compared with the usual options
- Portal lead inboxes (PropertyGuru, 99.co): great for seeing the enquiry; they don't answer it, nurture it or book it.
- Lead-alert apps: fast alerts and templates; you still write every reply. Lead-alert apps vs ORQADOS.
- Generic CRMs (sales pipelines, drip email): built for email and sales teams, not for a WhatsApp conversation about a 3-bedder in District 15.
- Unofficial WhatsApp bots: risk your number; ORQADOS uses Meta's official WhatsApp Business Platform.
Questions agents ask
What is the best lead nurturing system for property agents in Singapore?
One that answers the lead's question within minutes on WhatsApp, files leads by what they want (new launch by project, resale by district, HDB by town, sellers), follows a gentle programme that backs off on hesitation, respects consent and opt-outs, and books the viewing into your calendar when the lead is ready. ORQADOS does all of these and is free for 14 days.
Can ORQADOS nurture my PropertyGuru and 99.co leads?
Yes: import them from a spreadsheet or let them message your WhatsApp Business number, and each one is filed and followed up by category. There is no direct portal API connection today.
Is automated WhatsApp follow-up allowed in Singapore?
Yes, within the rules: use Meta's official WhatsApp Business Platform with approved templates, respect the 24-hour customer service window, keep consent records, honour opt-outs immediately and check the Do Not Call Registry where the PDPA requires it. ORQADOS enforces these in code.
How is this different from a CRM?
A CRM records what happened. ORQADOS does the follow-up: it answers the lead, keeps them warm on a programme, and books the viewing, then records all of it.
Read next
See it on your own project.
20 minutes.
We'll load one of your projects, send your assistant a lead's question from a real phone and watch her answer, follow up and book it into your calendar. A conversation, not a sales script.