Why after-hours leads are lost
A buyer scrolling listings at 11pm is at their most interested. If nobody answers, the interest cools, or another agent answers first. The problem is not effort; you can't be awake all night.
What a good after-hours reply contains
- An answer to their question, not just "will get back to you". If they asked about the 3-bedder, say what the 3-bedders are.
- Accurate facts only. A wrong price at midnight is worse than no reply.
- One easy question that moves things forward: own stay or investment? which unit type?
- Honesty about who is replying. If an assistant replies for you, it should say so.
Options, from manual to automatic
- Saved replies. Quick, but generic and they don't answer the question asked.
- WhatsApp Business away message. Tells the buyer you'll reply later, and nothing more.
- A rules-based chatbot. Handles menus well, but struggles with "is the 3-bedder still available and how far is it from the MRT?"
- An AI assistant grounded in your own project knowledge. Answers the actual question from your facts, says when it doesn't know, and can book a viewing into your calendar.
The WhatsApp 24-hour window works in your favour
When a lead messages you first, WhatsApp allows free-form replies for 24 hours from their message. That's the best moment to answer fully. After that, only approved templates can be sent. See WhatsApp's rules for property agents.
How ORQADOS handles it
Chloe replies in about a minute, day or night, from your knowledge pack; sends floor plans; offers to meet and books the viewing into your calendar; and briefs you on WhatsApp so you can call the buyer in the morning already knowing what they want. See the WhatsApp assistant.
Questions agents ask
Should I reply to property leads at night?
Yes, if you can do it accurately. A useful reply while the buyer is still browsing is far more effective than one the next morning. An AI assistant grounded in your project facts can answer for you and hand over to you in the morning.
Is it okay for an AI assistant to reply to my leads?
Yes, provided it is honest that it is your assistant, only states accurate facts, and you remain responsible for what is said in your name. Chloe introduces herself as your assistant and never invents a fact.
Read next
See it on your own project.
20 minutes.
We'll load one of your projects, send your assistant a lead's question from a real phone and watch her answer, follow up and book it into your calendar. A conversation, not a sales script.